The article "Geotab GO7"(Geotab, 2016) presents the benefits, features and function of GO7. The GO7 is a telematics device for GPS vehicle tracking designed and built by Geotab. It has features like cellular modem, GPS with built in antennas, an accelerometer, and is able to transmit highly detailed information from delivery vans, highway track, hybrids and electric vehicles regarding the engine, drivetrain, on-board instruments, and other subsystems. Also, tracking and real time data will be transmitted when the vehicle transits and will notify the driver if the vehicle requires maintenance, collects information driving habits, and guide the driver if it's deem unsafe. Another function is that the device can send notification and forensic data if an accident is detected. In addition, the GO7 has an expansion port, allowing peripherals to be added if needed.
The GO7 is a comprehensive product,featured with easy installation, fastest GPS acquisition time and ultra-accurate engine diagnostics that make it stand out from other competitors regardless of convenience or functionality, and help users increase their fleet efficiency by reducing operation cost.
Convenience is an important fact that users look out for. Its GPS tracking ability provides alternate course to routes that are affected by traffic or weather, reducing time wastage and fuel. Also, its ability to transmit data about the vehicle will allows for timely maintenance of the fleet that can reduce down time of vehicle. One of its competitor, TomTom Link410, has similar functions but users will have to purchase an additional pro driver terminal to track. Therefore, GO7 provides greater convenience compared to similar products like TomTom Link410.
Beside convenience, road safety is another main concern for a user. Another function is guiding users when it detects danger and monitoring their driving habits, reducing the risk of potential accidents. In addition, the article “Aberdeen Group's GPS tracking study key facts” (Cullen, 2016) mentions numerous benefits of a GPS tracking system. An average decrease of 13.2% and 13.4% in fuel expenditure and overtime can be achieved by using location intelligence. The article also states that the operating cost of a vehicle can be cut by 10.4%.
Another competitive advantage would be fast and easy installation. GO7 can be easily installed by plugging it into the vehicle’s OBDII port or adapter and no extra tools nor assistance is required. Similar product to the GO7, like Tomtom Link410, requires a pro driver terminal and also a Link105 add-on devices in order to complete fleet management. Morever, Link105 does not transmit real time data unlike the GO7.
Another competitive advantage would be fast and easy installation. GO7 can be easily installed by plugging it into the vehicle’s OBDII port or adapter and no extra tools nor assistance is required. Similar product to the GO7, like Tomtom Link410, requires a pro driver terminal and also a Link105 add-on devices in order to complete fleet management. Morever, Link105 does not transmit real time data unlike the GO7.
All in all, GO7 is fully featured product that can provides users convenience such as easy setup, avoiding time wastage, safety alert system and reducing cost in addition to a pleasant journey. Eventually, helping to prevent and reduce road accidents from occurring.
Mark Cullen (2016). Aberdeen Group's GPS tracking study key facts. Retrieved October 6, 2016 from: https://www.linkedin.com/pulse/aberdeen-groups-gps-tracking-study-key-facts-mark-cullen
Geotab (2016). Geotab GO7 brochure. Retrieved October 6, 2016 from: https://www.geotab.com/wp-content/themes/geotab-template/resources/doc/Geotab-Brochure.pdf
TomTom(N.D). Retrieved October 6 2016 from: https://telematics.tomtom.com/en_gb/webfleet/products/link/
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